Business Presentation

A writers residency program, Poetry City will create opportunities to visit Buffalo's choice literary tourist attractions while learning their craft with a nationally recognized master artist. Our program will initially focus on passive recreational walking tours and one-on one learning activities.

Our window of opportunity is the possibility of showcasing the literary attractions from a different viewpoint, and creating a fun way towards creative learning, breaking away from traditional molds.

Our program expects to fill a void in traditional residency programs by projecting a small hands on, non-traditional educational image.

Competitive Strategy

Generally based on a differentiated product approach, our strategy places a premium on quality and coverage. It provides clients with required complementary services to give them added comfort and security at the site. For market positioning, our efforts will focus on growth and attracting more students.

Pricing Strategy

Based on market research findings, we have set the tuition at $1125 US including all stages of the week-long program. Hotel stay and accommodation service pricing will depend on specific hotels chosen by clients at their own expense.

Promotion

A promotion plan through print media advertising in major poetry publications, the Internet and three-fold brochures is detailed in the enclosed advertising campaign. The plan's goal is to create awareness of the program and the product while luring clients through aggressive sales promotions.